No matter how many years go by, I still love getting that face-to-face interaction with our customers at The Streaming Network – I generally join my sales reps after they’ve closed the deal for the onboarding call.
So, it’s no secret that I really enjoy moderating webinars. I think part of it is that I secretly wish I went to school for Broadcast Journalism and landed a gig in primetime with CNN! When my customers follow our discussion based webinar format, I get to act like a real TV interviewer.
Tonight I am starting my semi-annual binge watch of The West Wing.
No matter how many great TV shows are out there, something always draws me back to this Sorkin masterpiece that ruled primetime for its 7 seasons back starting in 1999. For those of you who have not had the pleasure of watching this political drama, it is loosely based on the young staffers who comprised the Clinton administration. It aspires to tell a story of how a small but committed group of people can change the world and provides a behind the scenes look at how the white house operates.
The more return on investment you get from your webinar program, the more webinars you will do and by proxy, the better my business does! So I need to start by advising everyone that this blog post is 100% self-serving! That being said, I have to believe you would not be running a webinar program if you did not believe there was an ROI – as allusive as that concept might seem to you at this point.
So you have been asked to be a webinar moderator …now what?
A high percentage of the marketing webinars our clients are producing today make use of a moderator. Although the data indicates that the one-man-show webinar is still the format utilized most, it would seem our consistent reminders of the importance of a moderator and a discussion format is moving the needle.