News

Merger Creates Canadian Market Domination in Collaboration Technology

Toronto, ON – May 1, 2017 – Momentum Conferencing has entered into an agreement to be merged with the Wish Group owned businesses The Streaming Network and Evolve Collaboration.

This merger produces one of the largest private collaboration companies in Canada, which will yield important benefits for suppliers, vendors, partners, and customers. Frank Cianciulli, Chairman and CEO of Wish Group, and Steve Niven, Chairman and CEO of Momentum Conferencing, have partnered together to ensure this merger will move forward successfully.

“We’re finally bringing together three of Canada’s most distinguished collaboration companies to form one truly national powerhouse,” said Frank Cianciulli, Chairman and CEO of Wish Group. “What I’m most excited about is our combined vision to be a best-in-class provider backed by our experienced, passionate and talented team.”

Momentum Conferencing will keep its existing name and brand as it continues to operate as a standalone brand alongside The Streaming Network and Evolve Collaboration in the Wish Group portfolio. Wish Group has a proven track record of successful acquisitions, and will ensure there is continuity for the business and relationships throughout the merging process.

“Overall, the merging of the companies provides us with the opportunity to move to the next level,” said Steve Niven, Chairman and CEO of Momentum Conferencing. “Bringing these three companies together will only provide extra benefits for our clients.”

In The Media

One leading method for realizing ROI from content is capturing and leveraging engagement metrics. Matt Ley, President of The Streaming Network, an enterprise webinar platform, says that knowing the degree to which content consumers are engaged is the missing link in the process.

The Fog Of Content Wars Is Lifting With The Rise Of Engagement Metrics

The Huffington Post 

Companies are increasingly finding new and innovative ways to gather more valuable data to decipher promising leads from cold ones, gauge consumer response to content, and ultimately convert content into revenue

The Future of Content Marketing ROI in Three Trends

Inc.

Few content platforms have become as competitive and technologically robust as webinars. The free versions are certainly a good place to start and experiment with format details, but when it is time to start driving quality leads, the technology needs to upgrade.

How Measuring Content Engagement Drives New Sales

Inc.

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