How Continuing Education and Sponsored Learning Webinars Can Be a Staple of Your Webinar Program.
Struggling to manage your company’s continuing education needs?
There are plenty of tools or methods you can use to deliver continuing education, but you need the right solution.
When you buy an online solution you actually want it to be a solution, right?
Through our ELITE platform powered by ON24, we’re able to offer a Continuing Education program that centralizes your content, engages your audience, and tracks in-depth information for all individual registrants.
Demand is on the rise for virtual event management platforms that can include rich media, interactivity, CE management, content hosting and 24/7 reporting on all aspects of activity.
BMO Global Asset Management (GAM) quickly responded to the need and opportunity to provide more CE-accredited content. They are committed to providing financial advisors with practical ideas to help them better serve their clients and build their practices.
“We recognized the need to provide more content accredited for continuing education (CE) to help resource-stretched advisors learn and meet industry requirements for CE.” Lynn Kahrkling, Senior Manager, Strategic Business Initiatives, BMO Global Asset Management.
BMO GAM partnered with us to develop their version of CE Central—a website created to offer a comprehensive continuing education offering.
The CE Central website is a one-stop online portal that can be continuously updated with content.
Users can simply log-in and view CE webcasts or receive CE certificates for live events they have attended.
All powered by two key components—TSN’s CE Central and the ON24 webcast platform.
As leaders in the virtual event space, we can help you develop a program that will work for your unique audience.
BMO GAM implemented CE Central as their go-to online resource for all of their accredited events, whether venue or virtually-based, to centralize registration and CE administration for their internal team and advisors.
The CE Central “always-on” resource has enhanced and streamlined the BMO GAM Continuing Education program.
“Offering CE is a time-tested value-add that boosts attendance in terms of how many show and how long they stay. The key is to automate the tedious administration of CE so that your firm gets the engagement boost without a hefty lift in admin costs.” – Sean Quartermain, Virtual Continuing Education Expert at The Streaming Network.
Get better results in terms of who shows up, how they participate and reduce tedious administrative tasks.
Let’s face it, internal resources can be expensive when tied up in routine tasks.
CE Central centralizes management into one interface that allows for aggregated search across events, venue-based, or virtual.
This centralized management system empowers advisors to self-serve most routine inquiries, and does not tie up internal resources.
It’s also a struggle to get constructive feedback from participants of continuing education…are they getting value from your content? What content do they want more of? Let the data show you.
Aggregated reports show your content marketing team what content is being consumed the most, month over month activity, and total credits issued.
With The Streaming Network, you get help and guidance from our team of experts in terms of developing content for your audience, setting up your CE Central website, monitoring your results and continually improving your content strategy.
Our team can help you develop a full continuing education program within 10-12 months.
Sean Quartermain, our Virtual Continuing Education Expert, recommends that you approach your content strategy from your audience’s point of view.
Who is your audience, why would they care about your content, and what content would keep them coming back?
A continuing education program is different than a one-off webinar, which is why we have experts that specialize in continuing education program development.
Once you know your audience, you can set to work on your content strategy.
Using the CE Webinar Content Roadmap, we suggest starting with the base of the pyramid and working your way up to develop at least 10 content assets before launching your continuing education program, and working your way up to 12 with thought leadership pieces.
The base of the pyramid represents “How to” webinars that are timeless content assets. The information in these webinars never really changes, and they are fairly easy to put together.
Moving up in the pyramid, Perspectives content is where you will communicate information about your company or product/services and how they are proactively or reactively engaging with your market.
Perspectives content makes the most sense on a quarterly basis, which is why we suggest creating 4 content assets. You don’t want to focus too much on reactionary content that is outside of your control, and you will want to provide perspectives that your audience can’t get anywhere else.
Idea content generation can be the most difficult to produce, but thought leadership content is where you can bring new ideas to your audience.
Ideas content is where you can put your experts on a stage and give them space to share their knowledge.
New ideas are exciting and they tend to be the content pieces that draw the largest audience.
Key Takeaways for your continuing education program success.
CE Central is a website created to offer comprehensive continuing education programs tailored to your industry.
Pairing CE Central with the ELITE ON24 webcast platform, you benefit from centralizing your continuing education, delivering your material through an engaging format, and benefiting from the in-depth data that is collected on all individual registrants.
Together with our experts at The Streaming Network, we will guide you through the set up and deployment of your continuing education program.
Need more information?
Visit our website to watch a video on how to build your continuing education program and download the BMO Case Study to find out how they cut admin costs while improving their continuing education program.
Welcome to CE Central: http://www.thestreamingnetwork.com/ce-central/