WHO WE ARE
The Streaming Network is Canada's leading webcasting provider. We offer a turnkey of web event services ranging from webinars to webcasts to fully immersive virtual events. Our mission is to be regarded as the North American leader in virtual event production – this blog was written to show you how we are doing as we work towards this goal.
SN in the News – The Streaming Network, a leader in event webcasting, virtual event management and video conferencing solutions, announced today that it has placed 4th in the 10th annual PROFIT HOT 50, a ranking presented to Canada's top emerging growth companies.
WHAT WE DO
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1179 King Street West, Suite 201
April 2011 – The 360° Event
March 2011 – He Shoots, He Scores! Bauer Performance Sports Ltd. goes public!
February 2011 – Getting pumped up for The Arnold Classic Fitness Competition.
November 2010 - Canada Post moves to the SN Webcast Center!
October 2010 - West49 Take the Cake - Watch it online or from your smart phone!
In October 2010, The Streaming Network was selected to Webcast the WEST 49 Take the Cake Skateboard Contest live from the Niagara Parkway. Facilitating a webcast from a park was made even more difficult by the fact that there was an appetite to do both a web and mobile broadcast. We were able to secure IP in advance of the event and successfully broadcasted the event to more than 10,000 skateboarding fans across 3 countries and to over 200 mobile users on Black Berry, I-Phone and Android Devices.
September 2010 - Yes that's CBC Radio One...
In September 2010, The Streaming Network was selected to host the CBC Radio One Annual Public Meeting; a bi-lingual video webcast that allows CBC Radio One Leadership to speak with their stakeholders - i.e. all us tax payers who care about public broadcasting. This event is a great showcase of what webcasting can achieve. The CBC Radio One online standard is 16x9 FLASH video, which posed a challenge because in the conventional webcast format, these dimensions would equate to the video + slides not being able to fit into the player in an elegant way. Working alongside CBC designers, we developed a player that would support 16x9 while still allowing for conventional slide content. Getting the designer involved also added some flare to the power point element of the event...overall one of the best looking webcasts of the year!
September 2010 - Streaming Network goes to TIFF...streaming the whole way!
In September 2010, The Streaming Network received a call from the Spoke Agency, who was looking was looking to make a big splash for an Alliance Atlantis movie, FUBARII, set to premiere at the Toronto International Film Festival. Their idea? To have a flat bed truck drive around Toronto for 5 hours leading up to their premiere with a live band and appearances from the FUBARII cast, fully in character playing heavy metal classics while we streamed the entire time live via their Facebook Page. Easy Right?
August 2010 - The most successful webcast program...in the galaxy!
In 2007, the Canadian Institute of Chartered Accountants' (CICA) Members' Services group started their free Webinar Program using the Webcast Center Platform. At that time they did had planned to do 1 event per month to an audience of approximately 100 and 150 attendees. By August 2010, that same group had 5 concurrent programs running, each with external sponsors and audiences of between 1000 and 3000 attendees! What was their secret? As their service provider watching the program evolve from the start, we believe their success can be attributed to consistency in the following areas:
July 2010 - Your same old online learning program - only better!
June 2010 - Introducing the virtual set to corporate webcasting!
The trend in television news over the past decade has been to move away from studio sets and to increase the use of virtual ones. The virtual set allows broadcasters to make greater use of their studios; easily changing from one set to another for multiple shows. The technology (like any) was expensive when it was first developed, but thanks to companies like Newtek web broadcasters, we are now able to take advantage of virtual set technology. The early adopters were web based media outlets and in June 2010, The Streaming Network brought the technology to corporate webcasting with an ambitious webinar series for the Gowlings Law Firm. Often, when looking to shoot a video webcast for corporate clients, there are few choices for venues because the on-screen talent (usually business leaders) do not want to leave their offices and if they do, studios can be cost prohibitive. In the end, they are usually shot in a boardroom - and we all know that regardless of how much you try to dress up that boardroom, it is still a boardroom! Using a virtual set allows us to take that boardroom and change it into anything we want. The best part? This can be done for live broadcasts!
May 2010 - From the old school to the new...Magna moves to onsite encoding!
April 2010 - How did the CEO talk to everyone at once? She installed reflector servers!
March 2010 - Virtual stakeholder engagement - a growing industry!
For over 3 years we have been working with the Ontario Power Authority on their ground breaking stakeholder engagement programming, providing webcasting, webinars and event level conference call services as tools for reaching their stakeholders across the province. Our stakeholder portfolio later expanded to include consultations around the Metrolinx plan, TORONTO 2.0, and the Ontario Energy Board hearings. In March of 2010, we were able to take that experience to Alberta, where we worked with the Public Affairs and Immigration Departments on both stakeholder and outreach programs.
March 2010 - The Webcast Center gets a reporting overhaul, thanks to RBC!
In 2009, The Streaming Network was chosen by RBC to host their Business Webinar Series. The program was so successful that in 2010 it was expanded to a larger audience and as a result, RBC wanted to expand their ability to gather viewer metrics. This prompted an overhaul of the Webcast Center Reporting module, which created fantastic tracking resources such as live and archive viewer duration tracking, download reporting, integrated Google Analytics and referral tracking . Referral tracking allowed RBC (and the rest of our clients) to accurately track the success of audience recruitment campaigns by getting detailed number breakdowns on which sites participants were accessing the event from.
February 2010 - The Streaming Network goes to the Olympics...well, not physically!
In February 2010, The Streaming Network was selected to broadcast live from the Government of Alberta Pavilion during the Vancouver Winter Olympics. The challenge: we couldn't send a producer on site to do the event. Working with Vancouver partners, we were able to secure internet and install encoders at the venue, which we controlled from Toronto. This enabled us to broadcast over 30 hours of performance by Alberta's talent throughout the Olympics. You can view some of the performances here.
January 2010 - From Bricks to Bites: Taking a conference Virtual heights!
Following the launch of www.virtualevents.ca in late 2009, we began marketing fully immersive virtual events in addition to our other offerings. The TESL Ontario Virtual Conference offered TESL members a single point of access to over 50 hours of learning activities, resource documents, peer-to-peer interaction and access to vendors in a virtual tradeshow format. It's really amazing how far virtual events have come since the advent of webconferencing...it is a brave new world!
December 2009 - Taking our show on the road. Literally.
When Cossette West was looking for an innovative way to "Pay it forward" for their 2009 Christmas gift to clients, they imagined having a Minion running around the streets of Vancouver doing good deeds. On top of this, they wanted their clients to be able to watch live online and participate by asking the Minion to do things on their behalf. Luckily Bell had launched the HSPA mobile network a month earlier so we were able to rely on Wish Mobile to provide us with new HSPA Internet Sticks. From there, we were able to equip the Minion with a 4-inch HD lipstick camera, fastened to his baseball hat as well as a backpack encoder. To improve the end user experience, an additional camera and backpack encoder were added, which allowed viewers the ability to switch between the first person camera (on the Minion) and the secondary camera. Viewers would then enter deeds or pick from a list of good deeds for the Minion had to accomplish each day and off he went! Upon each deed's completion, the requestors name was displayed on screen and the tally of deeds grew in the upper right hand slide of the player. In total, we streamed live for 1 and 1/2 days with little interruption, covered 9 km of downtown Vancouver and watched the Minion do everything from giving clothes to the homeless to paying for subway rides. Over 1000 unique viewers watched the Minion complete 126 good deeds.
November 2009 - And the winner is...some other guy.
In June 2009, The Streaming Network was asked to participate in the Microsoft Canada Wide Events RFP. Although we felt honoured to be asked to participate, we thought they must have confused us with someone else since out of all the requirements listed in the RFP, only 20% were services that we offered. So, instead of submitting a response, we sent them the webcast below. We succeeded in getting shortlisted and the decision making committee contemplated severing the RFP for us! In November, we were informed that unfortunately, we were not selected. If anything, this exercise showed the power of our medium - there is no way we would have gotten as far as we did had we only sent in a written submission.