The Streaming Network - Behind The Stream

The Streaming Network is Canada's leading webcasting provider. We offer a turnkey of web event services ranging from webinars to webcasts to fully immersive virtual events. Our mission is to be regarded as the North American leader in virtual event production this blog was written to show you how we are doing as we work towards this goal.

SN in the News The Streaming Network, a leader in event webcasting, virtual event management and video conferencing solutions, announced today that it has placed 4th in the 10th annual PROFIT HOT 50, a ranking presented to Canada's top emerging growth companies.

  • Impactful Webinar Services
  • Turnkey Webcast Production
  • Fully Immersive Virtual Events
  • Virtual Event Production
  • Custom Streaming Solutions

P. 416-204-0100.
T. 866-932-4630.
F. 416-646-5306.

1179 King Street West, Suite 201
Toronto, ON M6K 3C5

Getting with the program - The Webinar Road Map

To the producers at The Streaming Network, it seems crazy that people are still looking to plan their first webinar or webcast program. Since we, at TSN, live in this world and have been working on such programs for years, it is easy to forget that the market is just now embracing what we have known for a long time.

Web events are an integral part of any integrated communications plan. If you are one of the many who are just starting your journey into the web events world, but have been asked to investigate "Webinar" platforms, we have written a white paper to help you select a platform and plan your first event or series of events.

Click here to access the white paper - No strings attached!

*Although the White Paper does not bluntly come out and say it, our Webcast Center Platform is the best webinar platform on the planet! (In our humble opinion, of course)

Why Video? And When?

In April of 2010 , over a million people in the U.S. went online to watch an astounding average of 81 , which means a total of 11 billion videos! These statistics prove that video is, without a doubt, growing online at a tremendous rate. People across all walks of life are now becoming comfortable viewing and uploading video content and even come to expect video online.

On every audio webcast event we deliver we get 1 or more people emailing tech support saying "I can't see the video" when of course there was no video to be seen!

You don't need a Masters in Marketing to realize that "keeping up with the Jones'" is not itself a sufficient reason to implement any strategy. That being said it should not be ignored that your audience is becoming more educated in online media and as a result, have certain expectations.

Using video and using video well are two completely differently stories. Good online video requires both budget and time to produce and is therefore not always the right medium for communications. This begs the question or why and when should you use video?

Video can be a very powerful communications tool. In an earlier post on this blog, you read how we at the Streaming Network had Microsoft contemplating the idea of severing a multi-million dollar RFP by sending a video response rather than a written one. The passion and conviction for what we do and why we felt we were the ideal service provider to fulfill 20% of what they were asking for could not have been communicated as well using any other medium.

This is a matrix we use to help our clients define the right virtual communications tool for their needs.

Video should be used when there is a high level of emotion tied to what is being presented. As a result, a CEO Address or a Global Town Hall Meeting, which is generally used as a rally cry for internal staff, should almost always be done in person or in the virtual world by using video. Conversely, if you are trying to handle a difficult HR situation or need to calm down your market after a massive recall of your product, you will fare better to communicate how difficult the situation is for the Senior Leadership - a sentiment no email could accurately depict, regardless of how many drafts you go through!

Other common uses for video might be:

  • The introduction of a new senior executive team member, i.e. new CEO
  • A product launch
  • An event that was once held in person but has been moved to a virtual setting
  • To facilitate a speaker of high standing (internally or in your community), who is not easily accessible, the ability to visually reach your audience
Here are some examples of where you want to avoid the use of video:

  • Longer format presentations that are deep on content, i.e. technical training session
  • Stakeholder Sessions where your audience is likely to ask many questions which might be confrontational in nature
  • Anytime you do not have the appropriate budget